(See infographic below.) We decided to explore this further by getting the thoughts of a branding expert and the opinion of a noted business etiquette advisor. In your opinion, is it appropriate to use emojis when communicating in the workplace? We first chatted with Jozlynn Rush, social and digit al experience manager at Taco Bell, a company well known for its emoji usage. Jozlynn Rush: It all depends on your company’s culture and the relationship you have with your colleagues and clients. However, communication tools like Slack actually encourage the use of emojis with features that allow you to add a reaction emoji to a comment or post.Īre there specific emojis creative professionals should try to avoid in workplace communications? But there’s a time and a place for using emojis in workplace communications.Įmojis can be an effective way to add emotion or tone to a conversation that’s happening digitally where sometimes words can be misunderstood. JR: I wouldn’t use an emoji I don’t know the meaning of, and I would stay away from emojis that could be easily misinterpreted. How do you incorporate them into your interactions with customers? Your company is known for embracing emojis. JR: At Taco Bell, we use emojis as part of our daily social media engagement strategy. Connecting with fans on our social media channels as a friend would is really important to us because it helps build deeper relationships with them. We use emojis to add emotion and fun to conversations. We’ve heard that Taco Bell was the driving force behind getting an official taco emoji added. JR: In 2015, Taco Bell was receiving a lot of tweets from fans asking us why a taco emoji didn’t exist. It was a valid question, so we decided to create a petition asking the Unicode Consortium to add a taco emoji. Well, 33,000 signatures later, it happened and the taco emoji was added to the emoji keyboard. To celebrate, Taco Bell partnered with Twitter to create the Taco Emoji Engine. All you have to do is tweet the taco emoji plus any other emoji and you will receive a custom piece of content combining both emojis. The Taco Emoji Engine was a great way not only to celebrate the taco emoji being added but also to get consumers engaging with the brand and exploring new emojis. We also consulted etiquette expert and author Daniel Post Senning of The Emily Post Institute to get his opinion on the topic of using emojis at work.ĭo you think emojis belong in a professional setting?ĭaniel Post Senning: You really need to think about what the goals and intentions for your communication are in order to determine what is appropriate, especially in a work setting. I tend to tell people that it’s best to defer to a more formal standard in terms of business communications.
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